Insta360 is betting that a smaller price tag and a lighter body will win over casual creators. The company's new Luna gimbal camera drops the entry point for stabilized 360-degree video while keeping the core features that made the original a favorite among vloggers.

What You Need to Know

The new Luna is designed for creators who want 360-degree stabilization without the bulk or cost of the original model. It supports 5.7K video at 30 fps and retains the same AI-powered tracking features. The camera connects to Insta360's app for editing and live streaming. This release comes as competitors like GoPro push into smaller form factors.

Design and Portability

The redesigned Luna weighs significantly less than its predecessor, making it easier to mount on hats, backpacks or small tripods. Its footprint has shrunk by roughly 30 percent, according to Insta360, without sacrificing the 360-degree capture capability. The camera uses the same dual-lens system as the original but in a body that fits in a palm.

  • Weight reduction: The new Luna weighs 120 grams versus the original's 180 grams.
  • Size: Body dimensions are 72 x 48 x 40 mm, down from 85 x 55 x 48 mm.
  • Battery life: Still rated at 45 minutes of continuous recording.

Price and Availability

The smaller Luna carries a suggested retail price of $299, a $100 drop from the original launch price. Preorders open today on Insta360's website with shipping expected in two weeks. The camera comes with a carrying case, a small tripod and a USB-C charging cable. A bundle with a selfie stick and extra battery costs $349.

Why This Matters

Insta360 is targeting the rapidly growing segment of social media creators who need portable gear that delivers professional results. By lowering the price barrier, the company makes 360-degree video accessible to a wider audience. This move pressures rivals such as GoPro and Ricoh to respond with cheaper or lighter offerings. For consumers, it means more choices at lower prices without sacrificing core features like AI tracking and automatic reframing. The real-world impact is that vloggers, travel filmmakers and event documentarians can now capture immersive footage without a heavy investment in equipment.