Motorola's Moto Tag 2, first revealed at CES 2026, has officially launched in the United States. The Bluetooth tracker arrives with ultrawideband (UWB) technology for precise location finding, a feature typically reserved for higher-priced competitors. At an introductory price of $19.99 for a single unit and $69.99 for a four-pack, the Tag 2 positions itself as a budget-friendly yet capable option in the Android tracker market.

What You Need to Know

The Moto Tag 2 is available now through Motorola's website at a limited-time launch price of $19.99 (regular $29.99). It supports Google's Find Hub network, making it compatible with millions of Android devices. The tracker includes a replaceable CR2032 battery rated for up to 600 days of use. UWB support enables centimeter-level accuracy when paired with compatible phones.

Key Specifications and Features

The Moto Tag 2 brings several upgrades over its predecessor. It carries an IP68 dust and water resistance rating, allowing it to survive submersion. The built-in speaker can emit a 77-decibel ring for locating lost items. A physical button on the tracker can be customized through the Moto Tag app to trigger phone-finding, camera shutter, or other actions.

  • UWB precise finding: Delivers accurate location within inches when used with UWB-enabled Android phones.
  • Long battery life: A replaceable CR2032 coin cell lasts up to 600 days before needing replacement.
  • Durability rating: IP68 certification protects against dust and water immersion up to 1.5 meters for 30 minutes.
  • Customizable button: Press the tracker to ring your phone, take a photo or trigger other actions via the Moto Tag app.

Market Positioning and Competition

The Android Bluetooth tracker space has long been dominated by Samsung's Galaxy SmartTag line and third-party options like Tile. Motorola's entry with UWB at a sub-$30 price point directly challenges the notion that precise tracking must carry a premium. Google's Find Hub network, which the Moto Tag 2 uses, provides a large crowd-finding infrastructure similar to Apple's Find My network. This gives Android users a viable alternative without being locked into a single phone maker's ecosystem.

Why This Matters

The Moto Tag 2 signals a shift in the tracker market toward making advanced features more accessible. UWB technology, once limited to flagship accessories like the Apple AirTag, is now appearing in budget-friendly trackers. This could pressure competitors to lower prices or add similar capabilities to stay relevant. For Android users, the arrival of a well-rounded, affordable UWB tracker means greater choice and lower cost for keeping tabs on keys, bags and other belongings. Motorola's aggressive pricing also suggests the company aims to capture a meaningful share of the accessory market early in the product's lifecycle.