A growing number of startups are betting that the next big thing isn't a new app or AI tool but something far simpler: getting people off their phones. While venture capital continues to pour into artificial intelligence at record levels, a countermovement is quietly gaining momentum.
Brynn Putnam, founder of the fitness company Mirror, has raised funding for a new startup called Board. The company focuses on bringing people together through in-person games and social experiences. It's a direct bet that face-to-face interaction still holds value in an increasingly digital world.
The rise of offline-first startups
Board is not alone in this approach. A community of creators building so-called cyberdecks has gone viral on social media. These whimsical DIY computers are designed to encourage users to step away from their screens. Some feature built-in planters or outdoor-friendly designs, literally nudging owners to touch grass.
Unlike the AI-free browser crowd, this movement does not feel like simple backlash against technology. It represents a more intentional effort to carve out space for analog experiences in a digital age. Founders are tapping into a growing desire for real-world connection and hands-on creativity.
Why This Matters
These startups target consumers who feel overwhelmed by constant screen time and algorithmic feeds. For many, the appeal lies in reclaiming agency over how they spend their leisure hours. If successful, these companies could reshape expectations around social interaction and entertainment.
The trend also signals a potential shift in investor interest. While AI remains dominant, some venture capitalists are beginning to explore opportunities outside the digital realm. Board's funding round suggests there is appetite for businesses that prioritize human connection over technological efficiency.
A broader cultural shift
The popularity of cyberdecks highlights a parallel movement among hobbyists and makers. These custom-built devices often incorporate retro aesthetics or unusual materials, emphasizing personal expression over mass-market appeal. They serve as both functional tools and statements against disposable consumer electronics.
Whether these ventures achieve mainstream success remains uncertain. But they reflect a clear demand for alternatives to the always-online lifestyle that has come to define modern life.
